AR/VR: Tomorrow’s Technology

AR and VR initiatives are relatively new compared to other technologies we use every day. Meta recently announcing its participation into the augmented and virtual domains has brought new eyes and a renewed interest. Google recently just announced that in August they would start publicly testing their own smart glasses which will use augmented as well as other audio assistance. Rather than a form of entertainment this initiative is for assistances and accessibility. Nonetheless, these power houses are integrating AR and VR into their companies and industries.

It's time your business takes a page from these successful giants and learns how to integrate with new and evolving technology.

What is AR and VR?

AR or Augmented Reality is technology that interacts with the real world. Adding overlays, filters, or ‘projecting’ objects into our everyday lives and space. A great example of this is SnapChat or TikTok filters.

VR or Virtual Reality is a whole world which is virtual. Games make up a majority of VR adaptations. There are many different types of VR games, such as beat saber, VR adapted games like Skyrim or Minecraft, and there are fully virtual chat rooms where you interact with others as an avatar.

Augmented Reality is best used for marketing, brand awareness campaigns, and product ecommerce. Showcase what your product will look like in a customer’s space, virtually tour a venue or apartment. Brainstorm and build real-time true to size mocks of your product. The list goes on and on.

We previously stated that a vast majority of AR/VR examples lie within video games. However, in the past couple years, various companies, not just tech companies, have been making strides to include this new technology into their branding and products.

Virtual Reality is most like a platform. Virtual Reality can be the ‘platform’ for your new game. Or the platform for your new virtual ecommerce store in the Metaverse! The possibilities are endless; if you can dream it, it can happen in VR.

AR/VR is the next step in user interfaces and experiences. We talked briefly about AR/VR technology in our 2022 web design trends blog. Here we will go over a multitude of examples and practical applications that will increase your customer satisfaction and retention.

So, how could your business use AR/VR development services?

Businesses all over the world are already putting into practice augmented and virtual reality into their companies. From training to product showcasing, tours, prototypes, information displays, or manufacturing. There are a variety of AR and VR applications that would have benefits to multiple industries. Medical students could see and practice procedures virtually. Surgeons could visualize tumors and arteries in 3D rather in front of them rather than on a static screen.

Automotive engineers and designers can display the latest prototypes and designs virtually. Or sit inside a brand-new vehicle and check out the interior. Virtually walk through a house or apartment while hundreds or thousands of miles away.

What Do I Need to Know about AR/VR Development to Help My Business?

AR and VR technology isn’t going away anytime soon. If anything, it’s popularity will only rise and continue to grow throughout the coming years. Especially with the announcement of Meta’s metaverse.

There are rumors that Apple will also be releasing a VR headset some time next year.

So how do you, a business owner, take advantage of this new technology, and what are the main things you need to know before walking into a development meeting? Our team created a list of things you should know.

Is a fundamental part of your business providing a service which requires a physical presence? Customers could wear a VR headset, so that a technician can remotely see exactly what your customer sees and assist them over the phone. This can be applied to consultations, repairs, and more. Customers can get expert advice without your team expending time and money on transportation. If a fix would only take 5 minutes, but the travel time is 30 minutes, cut your costs and allow customers fast, reliable, and painless assistance in seconds. As per one of the examples Meta set forth when it first announced it’s new branding: virtual networking events would be a great and fun way to communicate with out of state clients, investors, and partners. There are 3-d spaces and environments available to add a more real and human element to your events. Whether your event is a conference, training, or expo, allowing your customers to interact with your partners or yourself in a virtual domain can provide a unique and memorable experience.

Consider adding an augmented or fully immersive element to your video conference calls. Adding a lighthearted nature to your internal calls can relieve stress and “Zoom Fatigue”. Perhaps a fully immersive VR meeting might encourage creativity ad brainstorming. A virtual whiteboard may help your team communicate while miles apart from each other.

Business Cards, a simple enough standard across many industries and verticals. Enhanced by AR, your greeting or calling card would stand out amongst thousands of competitors. Anything from a video, a mini game, your LinkedIn, or a fully interactive shop can be embedded into a simple piece of paper. Human Resources, Recruitment, Sales, Training, can all be elevated with a digital transformation. By adopting new technology to ease processes and increase efficiency, customer satisfaction and your capabilities will only improve exponentially!

Conclusion

Not knowing where to start is only half the battle. Ensuring that your application is developed by the right team is a whole other ball game. Whether you want to implement an AR feature into your website, showcase a venue through VR, or provide interactive training materials to your workforce, Nexrage Studios has you covering.

Visit our contact page to receive a free quote on your Virtual or Augmented Reality project.

Be sure to tweet us your thoughts @Nexrage 👋

Check out our blog on UI/UX Design Tools!

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